Life Below Zero is an ongoing social campaign for National Geographic. It has followed a set of adventurers who struggle to survive in the wilderness of Alaska for the last 16 seasons. We created fact-based social content as well as interactive Instagram stories and filters to engage the Nat Geo audience and give them another peek into what life is like on the freezing frontier of Alaska. This campaign also introduces a new set of adventurers featured in a second show Life Below Zero: Next Generation which launched on Disney+ this past year.
Animal Mythology
Instagram Filter and Stories
Life Below Zero Hacks
Bone Cold Facts
Character Introductions