The Israeli-Palestinian Conflict has been a constant in the news for the past half century. With crimes committed by both sides the mistakes compound themselves and create an impossible entanglement of blame and nationalism. Fauda bravely delves into these issues from an insider point of view, and aims to tell stories from both sides of the fence.
We, at Insync Plus, created a campaign that focused on the things that bind us as well as the things that divide us. The campaign treated the sides as equals while forcing a conversation between the differing opinions, all while reinforcing the dual nature of each character.
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