When Fox announced the first season of Domino Masters, our team started working right away on how to encapsulate the show within the social and motion graphic realm. We worked with the Broadcast Design Team to create looks for the Domino Masters brand as well as contributing to building digital domino systems and setups that could frenetically reveal messaging and always keep a chain reaction moving throughout the digital and on-air graphics.
We carried this brand over to our social campaign where we created several series of interactive posts that allowed the viewer to tap to begin chain reaction domino reveals or weigh in on key moments in the show. I was an Art Director on this campaign and helped create and institute the overall look and 3D pipeline we used to build the domino setups we used throughout the digital campaign.
Tapple To Reveal Weekly Series
Stats & Tapple-Torial Series
Will It Fall or Stall Series
Countdown Loops