The LEGO Masters Season 4 Campaign featured an ambitious series of Lego Builds to engage fans across Fox social channels, and get them excited for upcoming episodes. The crown of this campaign consisted of the thematic builds which gave fans a taste of upcoming challenges and incorporated our animated Will Arnett minifigure into each post. These social posts ranged from cinematic Lego worlds to partnerships with major brands to interactive posts that allow veiwers to play along.
Throughout the season we continually worked to improve our Lego build and animation pipeline in order to deliver these builds in coordination with the Season 4 rollout, and push the boundaries we had set the previous season by incorporating custom Will Arnett VO and feature brand partnerships. I acted as Art Director on this campaign and built and animated several of the posts throughout the season.
LEGO Masters Episodic Builds
Holiday Posts