LEGO Masters Season 3 introduced theme nights which featured celebrities and partnerships with well known brands. To build excitement around these partnerships and themes we created an interactive series of builds realeased throughout the season as part of our campaign. Throughout this campaign fans could tap to build a Lego creation which revealed a hint at the upcoming episode’s theme, and built excitement around the brands and guest stars.
This series posed an ambitious challenge for our team to create custom weekly builds in various formats to be posted across our social channels. We were able to create a workflow that allowed us to build and animate these scenes that integrated the various brands into our LEGO Masters world. I acted as an Art Director on this campaign and built and animated several of the posts throughout the season.
LEGO Masters Episodic Builds
Minifigure Guest Stars