Valley of the Boom is an original episodic show from Nat Geo that tells the story of the birth of the Internet. It focuses on three different companies during the early days of the dot-com boom, the minds who shaped it and its culture altering outcomes.
With this in mind, we created a campaign that hinges on the balancing act of nostalgia, humor and the disruptive shock of breaking the 4th wall. In order to engage audiences who lived through the boom, those who have only ever accessed the internet through an iPhone and those that just love an all around compelling drama, we juxtaposed today’s tech industry with some of her not so humble beginnings. Our visual style reflects this by assembling an eclectic collection of familiar textures from early tech, the eye catching, gaudy colors reminiscent of early web design and images and gifs of internet fads we all remember.
Self-Aware Ads (Youtube Pre-roll & Mid-roll)
Calendar Teaser Ads
Instagram Stories and Quizzes
Cast Segments