MTV invited us at Digital Kitchen to pitch for a rebrand of their live music channel Paladium. This new channel would bring the music back to MTV as MTV Live. I helped concept and design frames for this pitch.
This first direction captures specific moments of the live music experience and presents them in a sculptural way. Taking influence from the organic nature of Michelango's Captives, these unfinished sculptures react, and struggle against the pulse of the music.